We Build.
Growth without brand is unsustainable.
Brand without revenue is vanity.
Revenue without execution is luck.
Execution without protection is exposure.
from the sideline.
We build
from the inside.
Common Ground is a principal-led group that builds, funds, operates, and protects companies from the inside. We've sat in the seats — CEO, CFO, CMO, General Counsel — and we've owned the P&L. Every strategy we bring to a partner, we've already proven on our own.
Built Together.
Four operators. Four perspectives. One playbook built to scale what you've started.
Jesse Fowler
Execution & Development
Two decades across construction, real estate development, hospitality, and consumer brands. Career foundation built where budgets, schedules, investor expectations, and execution converge with zero margin for ambiguity. Track record spans capital formation, revenue strategy, executive advisory, and organizational leadership. First-principles reasoning measured by stewardship and long-term compounding of outcomes.
Alex J. Prince
Capital & Strategy
Over two decades in institutional asset management, investment banking, and private markets. Career built across Merrill Lynch, Highmark Capital Management, and Bailard before founding Prince Capital. Operated inside the infrastructure that allocates institutional capital before stepping to the other side to build, structure, and deploy it directly. Understands how capital gets allocated, deployed, and what happens after it lands.
Jimmy Khounlavong
Brand & Product Strategy
Nearly two decades at Nike across billion-dollar business lines, global product portfolios, and athlete brand partnerships at the highest level of cultural visibility. Career built at the intersection of brand strategy, product development, and commercial execution. Durable brands are built when product, storytelling, and distribution move in alignment. Focused on brand and product strategy where the objective is endurance, not attention.
Nick Scavio
General Counsel
Fifteen years across corporate law, real estate transactions, and entity structuring with over $100M in completed transactions. The legal architecture behind every entity in the Common Ground ecosystem. Career built where contracts, compliance, and capital intersect — ensuring every deal, partnership, and venture is structured to protect and compound.
Partners + Press.
Lïef Development + Construction
ActiveDesign-forward development with high standards and strong partners.
Real Estate · Principal
2023
Nike
LegacyBrand, Product & Merchandising strategy for Key Cities, North America & the globe.
Brand · Advisor
2020
APEXX AI
ActivePractical AI systems that drive real growth — not hype.
Ventures · Principal
2024
Ritz-Carlton
LegacyDevelopment advisory for luxury hospitality properties and branded residences.
Hospitality · Advisor
2025
Fluidmapper
ActiveBrand and GTM strategy for 3D fluid measurement and reactor optimization platform.
Brand · Advisor
2025
Lip Loi Creative
ActiveBrand, narrative, and go-to-market work that helps founders win.
Ventures · Principal
2019
Prince Capital
ActivePrivate capital strategy across real estate and hospitality.
Ventures · Principal
2023
HighTide Capital Group
ActiveLower-middle-market private equity roll-ups in home services and digital media.
Ventures · Principal
2025
Romulus Entertainment
ActivePrincipal-led production and financing company for original film and television content.
Ventures · Advisor
2016
PGA Tour
LegacyStrategic advisory on brand partnerships and experiential activations.
Brand · Advisor
2023
Jasper Properties
ActiveBoutique property management serving the Phoenix and Biltmore corridor.
Real Estate · Principal
2024
Bridgepoint Aviation
ActivePrivate aviation advisory and charter management.
Ventures · Advisor
2025
Kinetic ML
ConceptMachine learning infrastructure for enterprise-scale applications.
Ventures · Advisor
2025
Xtrata
ActiveInnovative construction technology for faster, smarter & safer builds.
Brand · Advisor
2025
Drive For The Dream
ConceptA story-led media project built for real distribution.
Media · Principal
2025
Oakley
LegacyBrand positioning and retail experience advisory for a global performance icon.
Brand · Advisor
2025
No Caller ID
LegacyCreative direction & GTM strategy to help one of their clients position for growth.
Brand · Advisor
2022
Chronicle News
ConceptIndependent media venture built for the next generation of local news.
Ventures · Principal
2026
LACMA
LegacyStrategic advisory for one of the West Coast's premier cultural institutions.
Brand · Advisor
2018
The Negotiated Apology
LegacyNarrative-driven media brand exploring conflict, culture, and resolution.
Media · Advisor
2024
Plunge Studio
ConceptWellness-forward contrast studio concept designed for modern urban lifestyles.
Hospitality · Principal
2022
Tellus Design + Build
Exited14 years. $22M revenue. $300M+ in completed projects. SoCal's sustainability pioneer.
Real Estate · Principal
2020
AXT - Axe Throwing
ExitedExperiential entertainment venue. Featured in the LA Daily News.
Hospitality · Investor
2020
Greensleeves Steakhouse
ExitedClassic American steakhouse with a refined, neighborhood-driven identity.
Hospitality · Investor
2020
Alice Mushrooms
ActiveFunctional mushroom consumer brand redefining everyday wellness.
Investments · Investor
2020
Ink Games
ActiveGaming and entertainment technology powering next-gen interactive experiences.
Investments · Investor
2020
HGTV
LegacySeries development focused on sustainable community building and green construction.
Real Estate · Advisor
2016As Featured In
Operators, Not Advisors
We don't consult from the sidelines. We embed into your operations with real accountability and defined roles. Every recommendation we make, we've executed ourselves.
Informed Decisions
Stop burning capital on guesswork. Replace expensive assumptions with the clarity that comes from 80+ years of collective experience across brand, finance, and operations.
Clear Direction
Stop the paralysis of ambiguity. Clear decisions align your team and force the momentum needed to compound. We bring the structure so you can bring the speed.
Speed to Conviction
Great opportunities die from hesitation. We compress the time from insight to action because we've seen the patterns before. Enough deliberating. Move.
Not a firm. Not a fund.
Four operators, one commitment.
Everything we sell, we've implemented. Everything we recommend, we've proven. Common Ground is the case study.
Brand Strategy
Positioning, narrative architecture, and identity systems. What makes you different has to be felt at every touchpoint, or it doesn't exist. We build brands that command respect and compound over time.
Revenue & Go-to-Market
Outbound infrastructure, pipeline engineering, and go-to-market strategy. Revenue engines that scale with discipline, not just dollars. We build the systems that make growth repeatable.
Capital Strategy
Capital strategy, deal structuring, and institutional distribution. The bridge between vision and bankable propositions. We've been on both sides of the table.
Legal Architecture
Entity structuring, compliance, and transactional counsel across all verticals. The legal infrastructure that protects every deal, partnership, and venture in the ecosystem.
Development
Adaptive reuse, boutique residential, and 55+ communities. Projects where design, community, and returns intersect. We build what we'd invest in ourselves.
Technology
AI implementation, automation, and operational intelligence. Systems that let operators do more with less and compound advantages. Powered by APEXX AI across the entire ecosystem.
Media
Content strategy, athlete representation, and media ventures. Platforms that connect audiences to stories worth following. We don't chase attention — we build platforms that earn it.
Built alongside you, from the ground up.
We believe great design is a result of clarity, collaboration, and craft. Our process is built to move fast without cutting corners.
Let's TalkDiscover
We listen. Deep understanding of your business, challenges, and where you want to go. No prescriptions until we understand the full picture.
Assess
We distill insights into a clear direction. Strategy, structure, and the right people mapped against your gaps. Foundations established to guide the work forward.
Integrate
We embed. Our principals step into defined roles with clear accountability. Not advisory from the sidelines — real operational leadership inside your company.
Execute
We build. Measurable outcomes, disciplined timelines, compounding returns. Every element prepared for implementation with clarity, consistency, and attention to detail.
Questions we get asked.
Answers to common questions about our model, our process, and how we work.
Contact Us1. What kind of companies do you work with?
Companies doing $10M+ that have hit a ceiling they can't diagnose. You have revenue, you have a team, but growth has stalled or the next phase requires capabilities you don't have in-house. We work best when the problems are interconnected — when brand, capital, operations, and legal all need to move at the same time and nobody on your team owns the full picture.
2. How is Common Ground different from a consulting firm?
Consultants leave you with a deck. We leave you with results. Our principals take real roles inside your company with defined accountability. The strategies we bring are shaped by building and running our own companies. Our portfolio is not a pitch. It is proof that the thinking works.
3. What does a typical engagement look like?
There is no typical. One principal or three. Six months or two years. It depends on where the gaps are. We match the right people to them and tie everything to outcomes you can measure. If it is not working, you will know. And so will we.
4. What industries do you operate in?
Our portfolio spans real estate, AI, professional services, sports and entertainment, hospitality, and consumer brands. Not because we chase industries, but because the pattern is the same. Growth stalls when brand, capital, and operations are not moving together. That is where the model works best.
5. What if we already have a leadership team?
Good. We are not here to replace anyone. We fill the gaps your team knows exist but hasn't been able to hire for. The CFO who needs capital strategy support. The CEO who needs someone to own the brand. The founder who needs legal architecture they can actually scale on. We plug in where it matters most.
Latest from
Common Ground.
Real Estate Development
September 8, 2025
Midtown Phoenix Revitalization
Not every firm does the work. We do. 301 W. Osborn — 22 luxury condos breathing new life into Midtown Phoenix through Lïef Development.
AI Lead Generation
December 1, 2025
Built by Us. Now Available to You.
We didn't just advise on AI sales automation. We built it. Apexx AI is now in the hands of a select few founders — is it yours?
Founder Toolkit
January 19, 2026
The Roadmap They Never Gave You
We've sat across from investors. We know what makes them lean in — and what makes them pass. The Playbook is that pattern, packaged. Take four minutes to find out where you stand.
Let's find
common ground.
Whether you're scaling a business, structuring a deal, or building a brand — we'd love to hear from you.